Howard Hunt Group wins PrintWeek Award 2011

Posted by on 25/10/2011

We are delighted to announce that last night we won the highly prized accolade of Cross-media Company of the year at the 2011 PrintWeek Awards, further demonstrating the quality of our work with our clients Boden and in particular, the success of Project ‘Love Story’, a highly personalised catalogue and multichannel campaign.

The campaign has been the result of extensive developments into highly personalised marketing techniques by Boden which have proven to significantly improve response rates, conversion rates, ROI and long term customer value.

By embracing sophisticated use of data and personalised marketing techniques we were able to create personalised catalogues that achieved an immediate emotional connection with their customers. It was also delivered with such creative flare that it truly leapt off the doormat and achieved an outstanding near 30% uplift.

PrintWeek writes in their awards magazine:

Howard Hunt Group has stepped things up this year, improving on its 2010 ‘commended’ showing to take the main prize. In the fast-moving world of cross-media communications, where new channels pop up seemingly daily as the rapid expansion of social media continues, Howard Hunt Group has managed to stay ahead of the game with investment and evolution of services.

Judges were impressed with all of the company’s campaigns this year, but its work for mail order company Boden got specific praise from one judge for demonstrating “great use of data collection” and for “overachieving on the numbers”. For the latter, an innovative campaign that enabled Boden customers to engage at every touch point – from catalogue to social media – was expertly managed by Howard Hunt group, bringing in impressive results.

Howard Hunt Group has proven that print still plays a major role in the marketing mix!

Howard Hunt Group wins Print Week Award 2011 with Boden