After the honour of being shortlisted for two entries in this years’ MarketingWeek Engage Awards we are thrilled to have won the CRM/Loyalty category for the ground-breaking personalised catalogues we created with Boden. Project ‘Love’ has been the result of prolonged development into high-level personalisation by Boden and is truly a major innovation for the whole catalogue industry.
We are honoured to have been shortlisted for the MaketingWeek Engage Awards 2011 for our innovative Cross-media work with The Adventure Company (part of TUI Adventure Brands). The ‘continuous’ campaign we entered has been shortlisted into the CRM/Loyalty category which demonstrates how important cross-media marketing is in today’s market place and how strong these communications are for lifetime customer value.
Back in October last year we were shortlisted and awarded a commendation for Cross-media Company of the Year as recognition of all the fantastic work and incredible ROI we have achieved for many of TUI’s Activity Brands including The Adventure Company and Imaginative Traveller.